Web design was where my brain actually came alive. But the deeper thing was always organizing chaos: taking half-formed ideas and business goals and finding the shape hiding inside them. So that's the work now. I help women in years 1–4 turn that scattered pile into a clear direction and a site that holds up while the business keeps growing.
I didn't plan to start a business. I just kept making cool sh*t, and eventually people started asking to pay me for it.
I didn't plan to start a business.
I just kept making cool sh*t, and eventually people started asking to pay me for it.
In 2016, about a year after my first son was born, I picked up lettering as a hobby. New-mom creative-identity crisis, mostly. I posted my work on Instagram and people started asking if they could pay me to make things for them. Yes, please!
I officially launched the business in 2022 as a brand identity designer. By 2024, after a decade in nonprofit marketing, I was done with other people's rules and ready to make my own. So I quit. Two years and 468,965,322 evolutions later, I'd built more than a dozen websites for my own business as my offers shifted and shifted and shifted again.
